How to Write a Photography Quotation That Wins Bookings (With Template)
Couples usually ask several studios for a quote. The studio that replies first with a clear, professional quotation has a big advantage. Here's what to include, a template you can use, and how to send quotes in minutes.
What every photography quotation should include
- 1
Client name, event type and dates for each function
- 2
Coverage: hours, number of photographers and videographers
- 3
Deliverables: edited photos, album size and sheets, highlight film, full film
- 4
Complimentary items: frames, a pre-wedding shoot, an extra album
- 5
Price, taxes and the payment schedule (advance, event day, balance)
- 6
Delivery timelines
- 7
Validity of the quote and key terms (cancellation, travel, extra hours)
A simple quotation template
| Section | Example |
|---|---|
| Event | Wedding of Priya & Arjun · Engagement 12 Jan, Wedding 14 Jan, Reception 15 Jan |
| Team | 2 candid photographers, 1 traditional, 2 videographers |
| Deliverables | 800+ edited photos, 40-sheet album ×1, 4-min highlight, full film |
| Complimentary | Pre-wedding shoot (half day), 2 framed prints 12×18 |
| Price | ₹1,85,000 + GST as applicable |
| Payments | 30% to book · 40% on wedding day · 30% on album delivery |
| Timeline | Highlights in 2 weeks · Album 30 days after selection |
| Validity | Valid 15 days from the date of quote |
Tips that win more bookings
Reply fast.
Same day, ideally within an hour.
Offer three packages.
Most couples choose the middle one. See how to price packages.
Show complimentary items clearly.
They feel like extra value.
Send it where the client is
On WhatsApp, as a clean document, not a long text message.
Follow up after two days
With a sample album or highlight film.
Send quotations from Snapflo
Build your packages once in Snapflo, then create a quotation in minutes and send it on WhatsApp or email. Accepted quotes become events with their billing ready to go.